Filling Empty Storefronts: What does it Take?
You have a fantastic business idea, and you want to be part of the solution; so you prepare to hang your shingle in an empty storefront in downtown Willits. This is going to be great!
Now that you have decided your course of action, what do you need before signing a lease, ordering your inventory, and opening your doors to your anticipated customers? The short answer is... a lot, if you want to beat the 80% failure rate of a new business.
Logistically, you need a business plan, financing,